EFFECT OF DEMOGRAPHIC FEATURES OF INSURED ON UPTAKE OF INSURANCE POLICY AND PRODUCT IN NIGERIA

Rukayat Bukola ADEJARE (B.Sc. M.Sc., ACIBN), Ismaila Daudu ALIU (Ph.D, ACA)

Abstract

The overall performance of insurance sub-sectors is reported to be weak because of inadequate
personal resources of the consumer which entails their demographic characteristics. These
demographic features of consumers change over time as a result of economic, cultural, and
political circumstances which hindered service delivery to the customers by the insurance
companies. Disparities in these demographic characteristics influence their decision on uptake of insurance policy which in turn affects the penetration of insurance sub-sector. Therefore, this
study examines the effect of consumers’ demographic features on uptake of insurance policy in
Nigeria. The study adopts survey research design with infinite population. The sample size is 384 respondents and the data obtained through questionnaire was analysed using descriptive and inferential statistics. The result of OLS regression analysis reveals that academic qualification, age and type of work of the consumers significantly relate with insurance uptake of customers. However, gender, marital status, annual income and working experience of the customer have no significant relationship with insurance uptake of customers. The study concludes that academic qualification and age of consumers positively influences their decision on demand for insurance policy while the nature of the work of customers negatively affects their demand for insurance uptake. Therefore, the study recommends that insurance companies should not only focus on educated customers should sensitize all their customers across age bracket on various insurance policies available to them.

Full Text:

PDF